What does SEM stand for you ask? Search Engine Marketing which is in the same family as SEO but is different. SEM includes several elements of online marketing when used correctly will increase a companies traffic, online presence & bottom line. There are three key elements of SEM: SEO, Paid Advertising and Social Media. Check out this article by Matt Goulart of Ignite Digital. He wrote this article for Website Magazine and I’d like to share it with my Web Design Newbies.