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Want to stand out from your peers?

Try this really cool mini~project in Photoshop. Create an “animated gif”

From the Genius Marketing Guru’s at Hub Spot. A Tutorial on How to Create Animated
GIF’s in Photoshop. http://blog.hubspot.com/marketing/how-to-create-animated-gif-quick-tip-ht


To create this masterpiece, you have to use Scripts & Layers then merge your layers into a single frame. Then you turn your static image into a GIF. You will use your Timeline Window in Photoshop…wait…wasn’t that only used in Flash & Illustrator…nope…you can utilize this tool in PS too.

Then you will create a “frame animation” by making each layer a frame of your GIF. You determine the time between frames and how often to loop it [ to drive people a little crazy šŸ˜‰ ] Finally you save it as a dithered gif…a “dither”…ha, ha! What the heck does that mean?

From the Web Style Guide, here is what it says about “dithering”
Full-color photographs may contain an almost infinite range of color values. Dithering is the most common means of reducing the color range of images down to the 256 (or fewer) colors seen in 8-bit GIF images.

Dithering is the process of juxtaposing pixels of two colors to create the illusion that a third color is present. A simple example is an image with only black and white in the color palette. By combining black and white pixels in complex patterns a graphics program like Adobe Photoshop can create the illusion of gray values.

If you have a GIF with color gradients, choosing “dithered GIFs” prevents color banding. A higher dithering number translates to the appearance of more colors and details. Then save your file as a animated GIF to use in Wowing your clients.Ā 

Here is the Animated GIF they made over at Hub Spot:

marketing-trivia-animated-gif

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Currently I am seeking a Graphic or Video Design Internship. I have prayed about my future and asked God to show me signs for what direction he wants my life to go in. My heart wants to be a Designer. Either a Graphic, Web or Video Designer. I would like to do Online Marketing for a stable, open-minded, creative, flexible, TEAM Oriented & fun organization.

I need to deepen my experience in this field and gain some more valuable skills. I have a ton in Student Loans and although I want to go back for my MFA in Graphic Design; it is not a very realistic plan right now. They have a wonderful program in Savannah at SCAD (Savannah College of Art & Design) I’d like to go there for a Masters Degree but it’s just a small dream right now. I don’t have the money and I need work and plan for my Future.

Please contact me if you have any questions about my background!

~Katy @ 407.209.9090 cell~

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How To Pinterest

pinterest

If you are trying to get a better web following and are not considering Pinterest or YouTube, you are
sorely mistaken. Consider this. Americans watched 33 billion online content videos in February alone.
Pinterest is now the third most popular social networking tool beating LinkedIn & Tumblr. While Friending
and Tweeting my still be really popular; pinning is now becoming more and moreo popular.

Pinterest is the picture sharing program tha allows users to create vision boards of theirĀ favoriteĀ things.
It is now the third most popular social network based on visits from American users. In place after Facebook
and Twitter, Pinterest had 104,415,903 unique visits last month alone (March ’13). This massive number shows
a rapid jump since the company firstĀ launchedĀ in March 2010 and has been picking up in recent months. There has
been a 50 percent boost in traffic from January to February this year. Pinterest now has more visitors than
Linked In, Tumblr and Google +.

One interesting trend is that Pinterest actually beat our Facebook and Twitter in Alabama, Oklahoma, Kansas,
Utah and Missouri. This shows a geographic skewing towards the middle of the country. This trend could continue
and soon another medium called Pinterest could overtake the internet Phenom named Facebook, but only time will
tell. So, “how do you use Pinterest?”Ā This is the most common question I get from coworkers and Committee members.

So, let me go to the experts (Pinterest) and let them explain it to you! šŸ™‚Ā 

pin board

a pin board at CKRE

From about.pinterest.com/basics

Pin

A pin starts with an image or video you add to Pinterest. You can add a pin from a website using the Pin It bookmarklet or upload an image right from your computer. Any pin on Pinterest can beĀ re-pinnedĀ  and all pins link back to their source.

basics_pin

Board

A board is where you organize your pins by topic. You could pin ideas for remodeling your bathroom to your House Projects board, for example. Boards can be secret or public, and you can invite other people to pin with you on any of your boards.

basics_follow

Follow

When you follow someone, their pins show up in your Pinterest home feed. You can follow all of someone’s boards or just the ones you like best. To manage who you’re following, go to your profile and click Following.

basics_follow

Unfollow

When you unfollow someone, their boards won’t show up in your home feed anymore. You can unfollow all of someone’s boards, or just the ones you’re not that interested in. Nobody will get notified if you unfollow them.

basics_unfollow

Pin It Bookmarklet

The Pin It bookmarklet lets you easily pin things you see on websites and blogs. To get the bookmarklet or learn more, check out our Goodies page.

pin it bookmark

Home Feed

Your home feed is a collection of pins from pinners and boards you follow. It’s updated every time someone you follow adds a pin.

basics_homefeed

Pinning Etiquette

A few simple rules to help you pin with care

Be Respectful.Be Yourself. Give Credit. Stay Alert.

pinterest

My Pinterest Account for Avon/mark.Ā 

 

pinterest

My Pinterest Account for Radio Eye

Ā 

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How to Make It to the Top

The difference between the first and second positions of a Search Engine Result Page do really mean a lot to businesses. According to a Compete and a recent study, 85% of all listings are organic and the remaining 15% appear as paid search listings. Another interesting finding, about 55% of all all Search Engine Results Pages or SERPs for short have ads on the page.

Another big change is that google released a list of 65 new items to it’s search engine algorithim which will have direct implications on how websites and their pages move up in SERPs. The following bullet points are the six most important updates.

  • The Role of Authority: this focuses on more high quality content from sources that search engines trust. You can increase the trust factor by giving and receiving links from trusted and autoritative sites. Also by creating a sitemap, lowering your bounce rate and not over optimizing your content.
  • Matters of Location: this focuses on where the user is located. It localizes search results for each user and ranks them. Registering with a search engine’s local business registry is key. Also getting links from local directories or developing location specific landing pages or adding geographic keywords to landing page content, using header one <h1> and subheader <h2> tags as well as metadata.
  • The Return of Keyword Density: inserting keywords into page titles, headlines, Alternative text like under photos, adding page urls, and adding footers full of valuable data.
  • Importance of Fresh Content: google seeks out the newest content for a webpage. Make sure you are continually adding fresh content to your site. If you are not able to do this, don’t be afraid to ask for guest contributors or even do press releases for the public.
  • Title Tags in Focus: In order for Google to generate preview snippets, it needs a title as well as descriptions in the metadata or a webpage.
  • Universtal Intent: Google can give better search results when it knows what the page is strong in, either images, local interest, or video clips. What is the pages intent, make it so easy a 3rd grader could understand!

Here are the 65 new Google additions to SEO: http://insidesearch.blogspot.com/2012/10/search-quality-highlights-65-changes.html

To read more about this article from Website Magazine just click here.

Another article on Paid Search Advertisting:

Finally…The Beginners Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo

Happy Reading. Good luck on becoming the next SEO Mogul! šŸ˜‰

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Back to the Basics with SEM

What does SEM stand for you ask? Search Engine Marketing which is in the same family as SEO but is different. SEM includes several elements of online marketing when used correctly will increase a companies traffic, online presence & bottom line. There are three key elements of SEM: SEO, Paid Advertising and Social Media. Check out this article byĀ Matt Goulart of Ignite Digital. He wrote this article for Website Magazine and I’d like to share it with my Web Design Newbies.

http://www.websitemagazine.com/content/blogs/posts/archive/2012/07/27/back-to-basics-make-the-most-of-sem.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter